Burger King has added grilled hot dogs to the menu, and they found a perfect spokesperson in which to promote it, Snoop Dogg! The new promotion is depicted as a training video, and the instructor is Snoop Dogg. He continues to coach the burger king employees on the proper way to make the new grilled dogs. “Break out the burners ’cause we grilling’ this dog my way — bikinis, martinis, zucchinis, yeah, you know the rest.”

Snoop Dogg is the centerpiece of an internal training video that the fast food chain made for staff members on what goes into their new grilled hot dogs. According to Creativity, the agency responsible for making these videos, Code and Theory, wanted the videos to have equal parts entertainment and instruction. “It was an untraditional approach, but employees are one of a brand’s most valuable assets, and they are there in front of you,” Steve Baer, managing partner at Code and Theory, told Creativity. While Snoop doesn’t actually get his hands dirty and try making a hot dog, the video does use a combination of a record scratch, curious placements of smoke, and rhyming ingredients spit out by the rapper to make for one interesting training supplement

https://youtu.be/FA9EVqDDat8