“An American chef who makes burgers out of deep-fried pizzas, doughnuts and breakfast cereal says he is prepared for a mixed reception when he brings his venture to London.”
Tommy Updegrove’s PYT debuts in the capital in August, and he admits reaction to his “American carnival food” has not always been positive. One of his menus includes a 1,400 calorie burger topped with a Philly cheese steak encased in a halved and glazed doughnut, and a chicken burger with a “bun” made from Coco Pops.
Mr Updegrove says: “I feel like the UK does react a little more ghastly to some of our creations. There is a bit more outrage. But it’s well-researched outrage. They’ll talk to nutrition experts and dieticians and get an informed point of view.”“We started with a simple menu six years ago. But you get bored of doing the same-old, same-old, so we started experimenting. The internet seems to enjoy our more crazy combinations and we wound up creating some very viral food memes.”
PYT which is short for Pick Your Topping, comes to Dalston for the Mr Hyde National Burger Day event on August 27. Mr Updegrove, said that if the response was good he would “100%” want to open an outlet in the capital. He admits his concepts, which also include a veal and lamb patty sandwiched between two slices of deep-fried frozen pizza, constantly come under fire from burger purists.
Updegrove claims that these burgers are not just marketing schemes, but they actually plan and put thought into the burgers they create. All the burgers are taste based, we don’t go for looks. We try to get all of our burgers to have a unique memorable flavor to it.