Last week Burger King sent an open letter to McDonald’s suggesting they come together for peace day, on the 21 of September. Burger King has proposed the idea to create a hybrid burger called “The McWhopper.” The plan is to have a pop up type restaurant be built halfway between the two corporations headquarters, all of the proceeds would go to the peace day charity. Burger King has put its heart on the line in this bold attempt to raise awareness about peace day. The letter that the McDonalds CEO received read “We come in peace. We know we’ve had our petty differences, but how about we call a cease fire on the so called ‘burger wars’?”
Steve Eastbrook responded to the proposal and apparently isn’t reciprocating
No one is quite sure what “something bigger” could mean, and some people think the denial to Burger King means McDonalds is unsupportive of the cause. McDonald’s says they are always trying to better the world, but they simply think that the two companies should stay seperate. Had McDonald’s agreed to the collaboration, the two companies would have sold the McWhopper at a pop-up store in Atlanta on Peace Day. Customers won’t have to shell out big bucks for the special sandwich, instead they will pay simply by declaring to end the “beef” with someone they know but let’s hope McDonalds finds a way to show their support by the 21st.