McDonald’s has shown it’s attempt to compete with other fast-food joints, such as Five Guys. McDonald’s has launched a create-your-own gourmet burger menu. The new “Create Your Taste” menu, finality gives people the chance to customize their own burgers, with ingredients such as an artisan roll, and toppings like bacon, guacamole and tortilla chip strips. The customers build and fill out their orders on a touch screen kiosk, and then may take a seat while they wait for their burger creation to be made. The bespoke burgers will take about 10 min to prepare, but when they are done, they are brought out and delivered straight to the customer.
McDonald’s first tested this program in Australia, and with it’s success the fast food chain is setting it’s sights on launching the “Create Your Taste” in the US. At the moment only a select amount of McDonald’s locations nationwide will have the “Create Your Taste” option available, but larger expansions are expected.
The standard burger starts at $5.99, but an additional $4 will be added if you would like to make it a meal with fries and a drink. One upside to these burgers is that all the toppings are free, excluding the bacon which will cost you an additional dollar. Among other toppings are white cheddar cheese, pepper-jack cheese, sauteed mushrooms, caramelized onions and some jalapenos. Later last year McDonald’s said that it would that it would have its “Create Your Taste” program would be offered in 2,000 of its 14,000 US locations.
This new roll out by McDonald’s is commonly seen as a response to the growing popularity of places like “Chipotle” who offer a down-the-line style of toppings to your bowls and burritos. Many people have caught wind of McDonald’s new “Create Your Taste” menu, and the anticipation grows to see its continued release in more restaurants across the US.