Burger Kingis outperforming McDonald’s due to the sale of chicken fries.
It seems burger king is finding success in selling fewer menu items at lower complexity in the kitchen, therefore allowing the company to produce food quickly upon request. Chicken fries have been increasingly popular as they debuted in 2006, but were taken off the menu board in 2012. Chicken fries cost about 3 dollars, and they are profitable. Since the return of chicken fries, burger king has had a noticeable increase in sales, even placing them ahead of McDonald’s.
Burger King has also merged with the popular coffee and donuts restaurant Tim Horton’s late last year. together they formed a company called Restaurant Brands International. After the merging Burger King reported a 6.7% jump in constant currency, which is the best performance increase in the past decade. Tim Horton’s also reported a jump of 5.5% in sales. The two companies have been feeding each other sales in a joint advertising campaign, which is begging to show signs of success. Burger King is doing well compared to McDonald’s who’s sales dropped a reported 0.7% globally, and 0.2% in the US.