The US Burger giant Burger King, has debuted its home delivery service in India. This is only the fifth country to do so for the company, and experts say it is kindled towards adding leverage to Indian consumption habits, and to also address other evolving needs. A common trend that is being noticed is consumers shopping online, and through mobile apps. Burger king already has its footprint across 100 counties, but the US, Spain, Korea, and china are the only other countries to offer a platform for a home delivery service.
Burger king only started its services in India nine months ago, and has already partnered with three tech firms to help start its home delivery service:Lime Tray, FastOx, abd Grab, all in India. The service is said to start in Delhi, and move its way into Mumbai to start it off. The Burger giants say that this is the first time a delivery service has been set up for a coorperation just nine months after its start in that country.
The Burger King CEO, Raj Varman said this, “We believe that tech enabled solutions will give us a chance to keep pace with customers. Online apps and mobile penetration have changed the way businesses are being run. Burger King offers this presence in India through twenty five different stores, and they have started the E-ordering option being provided through e-bay. This is the first QSR chain to do this. Offering customers options to pre-book trademark Whopper burgers. The partner of PE firm Ever stone Capital – Jaspal Sabharwal said “Every meal and snack occasion is an opportunity.”
India has a food marget that is pegged at 48 billion dollars, out of that 10 billion is a direct contribution from the delivery market. The orders from mobile apps already make up a sizeable share, with an average ticket size of RS 400. Online and mobile delivery’s make up 10% of mobile delivery’s and that number is predicted to rise to 25%.